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Our client is an international manufacturing company specializing in the design and production of turnstiles, speed gates, road blockers, and other physical security systems.

We are looking for a Head of Advertising and Marketing who can systematically organize the workflows of clients’ internal team and external contractors, strengthen clients’ brand presence in international markets, and provide comprehensive marketing support for export sales.
We are seeking a leader capable of developing strategy, setting priorities, managing a team, and controlling outcomes.

– Strategy Development: Develop and execute the company’s marketing strategy with a core focus on export sales and international market promotion.
– Department Organization: Structure the marketing department’s workflows, including task assignment, role definition, capacity planning, and quality/deadline control.
– Team & Vendor Management: Manage a lean internal team of 2–3 employees alongside external agencies, designers, video production houses, and other vendors.
– Digital Marketing: Drive the development of corporate websites, SEO, PPC (contextual advertising), analytics, landing pages, and other lead generation channels.
– B2B SMM: Advance the company’s social media presence with a primary focus on LinkedIn and a global B2B audience.
– Content Management: Build content plans and oversee the production of professional materials: articles, case studies, news items, expert publications, and product presentations.
– Sales Enablement Materials: Organize the preparation of advertising and informational collateral, including brochures, catalogs, presentations, and technical leaflets for the sales team and partners.
– Video Production: Coordinate the creation of video content: product videos, hardware demonstrations, tutorials, corporate videos, and exhibition materials.
– International Exhibitions: Prepare the company for participation in international trade shows, covering booth concepts, promotional materials, vendor coordination, and pre/during/post-event marketing support.
– Lead Analysis: Analyze lead sources and attribution, evaluating the effectiveness of marketing channels and ad campaigns.
– End-to-End Analytics: Implement end-to-end analytics in close collaboration with the sales department and CRM team.
– Regional Localization: Develop tailored advertising and marketing strategies for different countries and regions, accounting for local market specifics, competitor landscapes, and target audience characteristics.
– Market Research: Conduct research on international markets, competitors, partner channels, and new promotional opportunities.
– Budgeting & ROI: Formulate the marketing budget, monitor its allocation, and evaluate return on investment (ROI).
– Cross-Functional Collaboration: Maintain continuous communication with the export sales department, as well as product, technical, and engineering teams.

– Proven Leadership: Hands-on experience as a Head of Marketing, Head of Advertising, or a similar managerial role.
– Team Building: Proven track record of building or reorganizing marketing team workflows.
– Management Experience: Experience managing both in-house employees and external contractors/agencies.
– B2B & Export Expertise: Deep understanding of global B2B marketing principles and export sales support.
– Industry Background: Experience in a manufacturing, engineering, tech, or security-focused company is highly desirable.
– Digital Toolkit: Practical experience with digital marketing, LinkedIn, SEO, ad platforms, and web analytics.
– Content Supervision: Experience overseeing the production of catalogs, brochures, presentations, video content, and other corporate media.
– Event Management: Experience organizing company participation in international trade exhibitions.
– CRM & Funnel Analytics: Ability to work with CRM systems and analyze lead sources, lead quality, and down-funnel conversions.
– Business-Oriented Mindset: Ability to translate marketing activities into clear, measurable business metrics.
– Soft Skills: Structured thinking, self-reliance, accountability, and strong organizational skills.
– Languages: English proficiency at an Upper-Intermediate level or higher (sufficient for smooth communication with international markets and vendors).

– The opportunity to work at an international manufacturing company with products represented globally.
– Direct impact on the brand’s marketing strategy and international growth.
– A leadership role with a broad scope of responsibility and the autonomy to design your own processes.
– Close collaboration with executive leadership and the international sales department.
– A competitive salary, to be discussed based on interview results.