A platform for analysis and strategic insights extraction

DevelopmentMarketingUK

Company

Adthena

Industry

Marketing

Country of the Company

UK

Type of Service

Consulting/Development

Tasks

  • Enhancing AI models for improved efficiency.
  • Transitioning systems to AWS for scalability.
  • Consolidating data from various sources.
  • Aligning releases with client design and usability needs

Challenges

The main challenge was migrating to AWS managed services to enhance performance and scalability, consolidating data sources, and integrating client-specific design and usability needs.

Solutions

  • Migrated Adthena’s system to AWS, boosting scalability and performance.
  • Achieved 20%+ cost savings through AI optimizations.
  • Created complex reporting by aggregating data from Google, third parties, and Google Ads.
  • Focused on user-centric design to exceed client expectations.
  • Used Agile/Scrum for seamless collaboration and smooth execution.

Outcomes

  • AWS migration improved scalability and performance, handling higher loads efficiently.
  • AI optimizations reduced costs by over 20%.
  • Design updates aligned releases with user needs, enhancing experience.
  • Data consolidation and system upgrades boosted service efficiency for Adthena.

Technologies Used

Java

Scala

Spark

PostgreSQL

Cassandra

Redshift

Company

Adthena

Industry

Marketing and Advertising

Country of the Company

UK

Type of Service

Consulting/Development

Learn about our impact through case studies

Ukraine Fitness & Wellness

AI-powered client engagement and personalization agent

Successfully deployed a secure and compliant AI agent that recommends content, manages schedules, and engages clients in personalized conversations via the fitness-tech platform.

LEARN MORE
UK Financial Services

AI agent for real-time price prediction and automated trading insights

Reduced manual intervention in forecasting and reporting workflows with an AI agent capable of handling real-time price predictions, executing analysis, and sending back KPI reports.

LEARN MORE
EU Pharmaceuticals

AI agent for sterility monitoring in pharmaceutical manufacturing

Enabled fast, accurate detection and escalation of non-compliant procedures, reducing human oversight burden by deploying a real-time sterility monitoring system.

LEARN MORE
USA Education

AI assistant for enhanced online learning experience

Digitized and structured all course materials from PDF-documents and videos based on defined business logic, reducing time spent searching by over 70%.

LEARN MORE
EU Logistics

Low-latency container number recognition for automatic shipping

Achieved a 70% reduction in time spent on supply chain operations with low-latency OCR optimized for edge devices. Eliminated manual entry errors with a dual-validation mechanism.

LEARN MORE
USA Design Compliance

AI platform for streamlined design compliance and reduced project risks

Developed a generative AI-powered interface for IBC and ASCE queries, enabled iterative refinement, integrated design standards, and optimized mobile/desktop usability.

LEARN MORE