A platform for analysis and strategic insights extraction

Tasks

• Enhancing AI models for improved efficiency.
• Transitioning systems to AWS for scalability.
• Consolidating data from various sources.
• Aligning releases with client design and usability needs

Challenges

The main challenge was migrating to AWS managed services to enhance performance and scalability, consolidating data sources, and integrating client-specific design and usability needs.

Solutions

• Migrated Adthena’s system to AWS, boosting scalability and performance.
• Achieved 20%+ cost savings through AI optimizations.
• Created complex reporting by aggregating data from Google, third parties, and Google Ads.
• Focused on user-centric design to exceed client expectations.
• Used Agile/Scrum for seamless collaboration and smooth execution.

Outcomes

• AWS migration improved scalability and performance, handling higher loads efficiently.
• AI optimizations reduced costs by over 20%.
• Design updates aligned releases with user needs, enhancing experience.
• Data consolidation and system upgrades boosted service efficiency for Adthena.

Technologies Used