A platform for analysis and strategic insights extraction

DevelopmentMarketingUK

Company

Adthena

Industry

Marketing

Country of the Company

UK

Type of Service

Consulting/Development

Tasks

  • Enhancing AI models for improved efficiency.
  • Transitioning systems to AWS for scalability.
  • Consolidating data from various sources.
  • Aligning releases with client design and usability needs

Challenges

The main challenge was migrating to AWS managed services to enhance performance and scalability, consolidating data sources, and integrating client-specific design and usability needs.

Solutions

  • Migrated Adthena’s system to AWS, boosting scalability and performance.
  • Achieved 20%+ cost savings through AI optimizations.
  • Created complex reporting by aggregating data from Google, third parties, and Google Ads.
  • Focused on user-centric design to exceed client expectations.
  • Used Agile/Scrum for seamless collaboration and smooth execution.

Outcomes

  • AWS migration improved scalability and performance, handling higher loads efficiently.
  • AI optimizations reduced costs by over 20%.
  • Design updates aligned releases with user needs, enhancing experience.
  • Data consolidation and system upgrades boosted service efficiency for Adthena.

Technologies Used

Java

Scala

Spark

PostgreSQL

Cassandra

Redshift

Company

Adthena

Industry

Marketing and Advertising

Country of the Company

UK

Type of Service

Consulting/Development

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