A platform for analysis and strategic insights

MarketingUK

Tasks

Enhancing AI models for improved efficiency.
Transitioning systems to AWS for scalability.
Consolidating data from various sources.
Aligning releases with client design and usability needs

Challenges

The main challenge was migrating to AWS managed services to enhance performance and scalability, consolidating data sources, and integrating client-specific design and usability needs.

Solutions

Migrated Adthena’s system to AWS, boosting scalability and performance.
Achieved 20%+ cost savings through AI optimizations.
Created complex reporting by aggregating data from Google, third parties, and Google Ads.
Focused on user-centric design to exceed client expectations.
Used Agile/Scrum for seamless collaboration and smooth execution.

Outcomes

AWS migration improved scalability and performance, handling higher loads efficiently.
AI optimizations reduced costs by over 20%.
Design updates aligned releases with user needs, enhancing experience.
Data consolidation and system upgrades boosted service efficiency for Adthena.

Technologies Used

Java

Scala

Spark

PostgreSQL

Cassandra

Redshift

Learn about our impact through case studies

USA Pharmaceutical R&D

Deep learning models for predicting organic compound solubility and interactions.

Integration with R&D workflows; data privacy compliance.
Expert services reduce research time and costs by 15-20%, enhancing drug discovery success rates.

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UK Pharmaceutical R&D

AI-driven tools for peak prediction and automatic peak integration

Integration with LIMS, compliance with regulatory standards and GMP.
Machine learning enhances HPLC capabilities, achieving a 20-25% increase in operational efficiency and reducing manual workload.

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