Customer Segmentation services

Target smarter with AI-powered segmentation! Get precise insights that help reach the right audience, optimize your marketing spend, and grow ROI.

Customer segmentation services we offer

Demographic segmentation

The gap in age, gender, income, education, and more makes it hard to reach the right audience? Not anymore – with each factor deeply analyzed, the customer market is divided into established segments for communication that resonates and drives results.

Location-based segmentation

No overheads for supply chain and marketing campaigns: our experts build geographic segmentation models to extract  accurate, localized insights. Deliver personalized offers to the region, city, or neighborhood where it actually finds its perfect customer!

Firmographic segmentation

Waste no time for your sales team. With this approach, B2B customer segmentation is finally bringing high-value accounts to light –  as accounts are grouped by industry, company size, revenue, and other firm-specific traits that actually matter to your business.

Behavior-based customer segmentation

Follow every step of your customer’s journey: from purchase history and website activity to engagement frequency. Our models allow tracking customer actions precisely and developing segmentation strategies that match real behavior, not assumptions.

Psychographic segmentation

Dig deeper and aim higher with our customer segmentation services. To achieve personalized experiences that build loyalty, you need to know your audience’s attitudes, interests, and lifestyles – and we map just that!

Frequency-based segmentation

Of course, your customers are not identical clones to buy the same way! That’s why our customer segmentation company also analyzes purchase frequency and recency, allowing businesses to quickly identify their best buyers, repeat purchase triggers, and mitigate churn risks.

Segmentation to pinpoint high-value customers

Direct resources where they work best for maximum cost-efficiency. We apply advanced machine learning and segmentation techniques to highlight your most profitable audience segments.

Customer segmentation to understand customer status

Refined retention and better upsell plans – that’s what companies get with customer segmentation services combined with status tracking. This complex approach allows professionals to track customers’ actions at every stage of the funnel and build strategies that actually sell.

Sell to those who will actually buy with AI customer segmentation!

With expert approach, the customer market stops being a mystery

Value and benefits for your business

Segment by segment – our customer segmentation agency delivers practical advantages that turn raw customer data into accelerated sales.

Data Augmentation

Higher accuracy, sharper targeting. We make it simple with complex solutions: enriching client’s data with external sources and customer segmentation data append services.

Sharing and Collaborating

Enable your marketing, sales, and product experts to work in ultimate synergy. Our customer segmentation agency designs practical frameworks so that segmentation insights stay accessible with no hassle.

Personalized Experiences at Scale

Great personalization isn’t about manual effort anymore. AI customer segmentation brings tailored ads and hyper-personalized offers to thousands in no time – one way to make your customers come and stay.

Why outsource customer segmentation services to Data Science UA?

With 9+ years of real-world expertise, the Data Science UA team knows the ways of making customer segmentation services work for any business model, keeping it scalable, fast, and secure.

Experienced professionals

  • AI-powered solutions: starting with data mining, boosting with machine learning, we build segmentation solutions that grow along the business.
  • Domain knowledge: whether you’re operating in fintech or retail, our experts understand your data challenges.

Proven frameworks

  • Research-driven process: customer segmentation analysis is the backbone of every project and the key to clear segmentation strategies.
  • Flexible models: turning complexity into simplicity and matching it with company’s goals, whether working with simple clusters or multi-layered segmentation models.

Reliable data processing

  • Data integrity: we ensure clean, reliable data flows with top-tier data entry, processing services, and quality checks.
  • Secure pipelines: keeping customer information locked and protected with compliance-ready solutions.

End-to-end delivery

  • Consulting & execution: no need to worry about initial customer segmentation market research or final rollout – we handle every step of your project.
  • Continuous updates: fresh data comes in, the models are refined – that’s how every solution stays relevant.

Optimized cost control

  • Cost-effective scaling: our methods keep your segmentation precise without inflating marketing spend.
  • Efficiency-focused: with smart conversion services, we help you direct resources to channels that pay off – not drain your budget.

Tangible results

  • Higher conversion rates: clear segments and smart offers that allow companies to reach customers more effectively.
  • Lower marketing waste: target spend precisely and cut down on unqualified leads.

Your teams may still be missing out on the true value of your customer data. Change this now and set your marketing efforts up for success with us!

Why outsource customer segmentation services to Data Science UA?

With 9+ years of real-world expertise, the Data Science UA team knows the ways of making customer segmentation services work for any business model, keeping it scalable, fast, and secure.

Experienced professionals

  • AI-powered solutions: starting with data mining, boosting with machine learning, we build segmentation solutions that grow along the business.
  • Domain knowledge: whether you’re operating in fintech or retail, our experts understand your data challenges.

Proven frameworks

  • Research-driven process: customer segmentation analysis is the backbone of every project and the key to clear segmentation strategies.
  • Flexible models: turning complexity into simplicity and matching it with company’s goals, whether working with simple clusters or multi-layered segmentation models.

Reliable data processing

  • Data integrity: we ensure clean, reliable data flows with top-tier data entry, processing services, and quality checks.
  • Secure pipelines: keeping customer information locked and protected with compliance-ready solutions.

End-to-end delivery

  • Consulting & execution: no need to worry about initial customer segmentation market research or final rollout – we handle every step of your project.
  • Continuous updates: fresh data comes in, the models are refined – that’s how every solution stays relevant.

Optimized cost control

  • Cost-effective scaling: our methods keep your segmentation precise without inflating marketing spend.
  • Efficiency-focused: with smart conversion services, we help you direct resources to channels that pay off – not drain your budget.

Tangible results

  • Higher conversion rates: clear segments and smart offers that allow companies to reach customers more effectively.
  • Lower marketing waste: target spend precisely and cut down on unqualified leads.

Your teams may still be missing out on the true value of your customer data. Change this now and set your marketing efforts up for success with us!

Get a consultation

Industries we work with

Pharmaceutical

Accelerating drug discovery with advanced analytics and ML.

  • NLP algorithms
  • Real-time Analytics
  • Custom Dashboards
  • Predictive Modeling

Pharmaceutical

Fintech

Improving safety and speed in financial services.

  • Advanced Fraud Detection
  • Personalized Banking
  • Custom Dashboards
  • Efficient Risk Management

Fintech

Manufacturing

Enhancing workforce well-being and operational success with customized AI solutions.

  • Adaptive Manufacturing AI
  • Real-time Analytics
  • Custom Dashboards
  • Resource Optimization
  • Error-Free Automation

Manufacturing

Chemistry

AI transforms the chemistry industry with advanced data-driven solutions.

  • Molecular Modeling and Simulation
  • Predictive Chemical Synthesis and Reaction Monitoring
  • Custom Data Visualization and Real-Time Optimization

Chemistry

Retail & E-commerce

Transforming the shopping experience with innovative data solutions and AI.

  • Personalized Recommendations
  • Real-time Inventory Management
  • Customer Behavior Analytics
  • Predictive Sales Forecasting

Retail &
E-commerce

Green Energy

Revolutionizing renewable energy with cutting-edge technology and data insights.

  • Smart Grid Optimization
  • Real-time Energy Monitoring
  • Predictive Maintenance
  • Custom Energy Dashboards

Green Energy

Looking to boost your customers’ loyalty?

It starts with transforming your customer insights – and we know how to do it right!

Customer segmentation process we follow

Structure and quality make actionable segmentation solutions – that’s how we transform raw data into clear action points.

Preliminary Analysis

Reviewing client’s customer base along company’s business objectives and data health to set an approach that works best in real-life conditions.

Data Preparation

Building a solid foundation to guarantee accurate segmentation by enriching internal data with third-party details that matter for the end result.

Segmentation Model Customization

Analyzing client’s business context and selecting segmentation techniques that would actually work: whether demographic, behavioral, or psychographic.

Training & Testing

Developing models based on historical patterns to produce clear, reliable customer segments for the client’s needs.

Results Evaluation

Delivering clear reports and visualizations and sharing data-driven recommendations at request for your teams to take action faster and smarter.

Iterations & Support

Keeping insights relevant and preventing any hassle with AI models updating segments and details as soon as new data flows in.

Preliminary Analysis

Data Preparation

Segmentation Model Customization

Training & Testing

Results Evaluation

Iterations & Support

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Case Studies

This is how we’ve used AI-powered customer segmentation services to help companies around the world refine their marketing and boost revenue:

Retail pioneer in health and beauty products

We developed a recommender engine that boosted average basket size by 0.4 items and reduced customer churn from 20% to 15%.

Leading data services company specializing in data consulting and digital marketing

Developed AI-powered audience clustering models based on behavior patterns and conversion probability. Additionally, created a multiplicative marketing mix model.

A global provider of corporate payment and employee benefit solutions

Developed predictive models for client churn, set up a data warehouse, automated Power BI updates, and improved client retention through advanced analytics.

What clients say about us:

High quality, authority, responsibility.

Thorough approach, attentiveness to details and requirements, high speed of search, and quality of the candidates. During our collaboration, we’ve widened our DS team with 5 new employees with the company’s active assistance.

We think that they have the best pool of AI talents in Ukraine.

Data Science UA helped us to attract highly qualified talents. We ask for help in closing positions in Machine Learning and AI directions. With the help of this company we hired around 10 AI Specialists.

Their recruiting standards are definitely worth mentioning.

Quick feedback and flexibility to meet our point of view. They show a high level of professionalism in their processes and communications. We are happy with the team members their team has found for us.

FAQ

How does customer segmentation help understand customer status?

New, active, at risk of churning – tired of feeling lost about where each customer sits in your sales cycle right now? Segmentation exists to help you find out, quickly and effectively, and further tailor retention tactics and offers based on data – not guesswork.

What are the business value and benefits of customer segmentation?

Customer segmentation directs your focus to the most profitable customer groups. For your business, it means better service, higher conversion rates, and smarter marketing with less budget waste, of course. And in the long-run? Expenses cut and ROI raised to the stars!

What role does data enrichment play in customer segmentation?

Data enrichment acts as a gap filler for your targeting. With customer segmentation data append services, company’s internal data is boosted with external details like demographics or firmographics.

What does customer segmentation analysis involve?

Quality analysis means smarter strategies! That’s why we combine data mining, pattern recognition, and various segmentation techniques to say bye-bye to messy customer bases and introduce clear, actionable groups for precisely targeted strategies.

Get a key to your customers’ hearts with customer segmentation services!