VP of Marketing
Data Science UA is a service company with strong data science and AI expertise. Our journey began in 2016 with the uniting of top AI talents and organizing the first Data Science tech conference in Kyiv. Over the past 9 years, we have diligently fostered one of the largest Data Science & AI communities in Europe.
About the role:
We are looking for a Vice President of Marketing for our client to lead global marketing strategy, drive performance-driven growth, and elevate the brand. This role is ideal for a marketing executive with a strong background in data-driven growth, conversion funnels, and scalable go-to-market strategies in the fintech or capital markets sector.
Requirements:
– Minimum 10 years of experience in growth, digital marketing, or performance roles within high-growth environments such as fintech, investment platforms, or B2B SaaS.
– Demonstrated success managing large-scale, multi-channel campaigns focused on lead generation and investor conversion.
– Strong understanding of capital markets, fintech users, or private investor audiences.
– Proven experience building marketing functions from the ground up, including team leadership and full-funnel architecture.
– Deep expertise in marketing analytics, A/B testing, automation, CRM integration, and campaign management.
– Strong leadership, communication, and analytical skills, with the ability to influence at the executive level.
– Proficient in English.
Responsibilities:
Strategic Marketing Leadership:
– Develop and lead the global marketing strategy to drive investor acquisition, engagement, and conversion across digital and offline channels.
– Translate growth goals into actionable marketing plans, aligned with international expansion and commercial objectives.
– Own and report on full-funnel performance, working closely with leadership on forecasting, budgeting, and long-term brand strategy.
Performance & Conversion Optimization:
– Manage the full digital marketing stack (SEO, paid media, email, retargeting, marketing automation) with a strong focus on ROI and conversion metrics.
– Continuously improve user journeys, landing pages, campaign flows, and calls to action to drive measurable uplift in lead quality and deal conversion.
– Run A/B testing programs, cohort tracking, and funnel diagnostics to identify bottlenecks and maximize cost-efficient acquisition.
Global Brand & Market Expansion:
– Shape and localize the company’s brand, messaging, and value proposition across regions including Europe, the United Kingdom, and the Middle East.
– Partner with regional leaders to design go-to-market campaigns tailored to investor behaviors, language, and regulatory nuances.
– Oversee the production of thought leadership content, events, and digital storytelling to support credibility in global markets.
Strategic Partnerships & Ecosystem Growth:
– Develop co-marketing and growth programs with venture capital firms, wealth managers, family offices, and startup accelerators.
– Launch partnership-led campaigns that deliver warm leads, referral flow, and market penetration.
Marketing Infrastructure & Analytics:
– Own the marketing technology stack, including CRM integrations (HubSpot), attribution models, and performance dashboards.
– Build scalable workflows for lead scoring, nurturing, and segmentation to optimize investor conversion over the entire lifecycle.
– Create internal analytics systems to monitor CAC, LTV, MQL-to-investor rates, and campaign payback periods.
Team Leadership & Cross-Functional Collaboration:
– Build and lead a high-performing team of digital marketers, content creators, growth analysts, and regional marketing managers.
– Establish KPIs and performance standards across campaigns, content, events, and growth initiatives.
– Partner closely with Sales, Product, and Leadership to align messaging, feedback loops, and product-market fit.
External Representation:
– Act as a public-facing brand champion at global events, conferences, and investor gatherings.
– Represent the company in media and industry discussions to elevate visibility and investor trust.
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